With all events, be it face to face or virtual, we look for a creative theme – that red thread that ties the whole event together and gives it a clear identity.

For your event, we want to bring people together to stimulate and educate them. The theme needs to feel exciting and inspiring to encourage people to purchase tickets.

We love this idea of the ‘festival’ where we host different zones of action online. Similar to a face to face festival, people can drop in to areas that interest them and create their own online day, based on their personal motivations and preferences. Giving your online event a bold title such as Festival of Manufacturing Excellence, could also provide a hook for some press coverage and the name can stand the test of time over the years.