Our experience in
Brand Experiences
We help brands to connect with audiences in a meaningful and memorable way, leaving a lasting impression and creating passionate brand advocates. Our expert team work hard to understand your brand and audience as it’s only then they are able to get to the heart of the message and create new ways to engage and connect.
UK Music Festivals
Carlsberg
Glastonbury 2019
From conceptualising and producing bespoke Carlsberg Pilsner bars at the world’s largest festival through too bringing a slice of Ibiza from San Miguel to a muddy field in the Cotswolds. We’ve been at the forefront of promoting Carlsberg’s iconic brands to the music loving masses in 2019 and increasing product purchase through innovative brand destinations that entice and encourage festival goers to choose Carlsberg brands as their festival beer of choice. Shaped both by the ethos of the Glastonbury festival rich history and new direction of Carlsberg Pilsner, we activated bars across multiple sites designed encourage festival goers to choose Carlsberg brands as their festival beer of choice. At the vanguard of promoting Carlsberg’s iconic brands at what is the most respected music festival on the planet, our innovative destination bars told the story of the historic Copenhagen Brewhouse, supported the 2019 Pilsner relaunch and created a non-stop party in the festival field. Our activations increased product purchased across the festival and encouraged music lovers to choose Carlsberg brands as their festival beer of choice.
Motorsport
ABB
Formula E Experience
TFor the ABB FIA Formula E Championship Season 5, TBA designed a playful and engaging ABB fan experience that sits within the Allianz E-Village. Fans can connect with ABB products such as its famous robot YuMi® and electric car charging stations. As the lead agency, TBA works on complex delivery schedules to ensure the ABB experience makes it around the world as it follows the race circuit. So far locations have included Saudi Arabia, Marrakesh, Santiago, Mexico, Sanya, and Hong Kong. The exhibition design is modular to ensure the experience can adapt to the differing size of each race location. Assets within the kit are reusable, many of which will be utilised in their tech centre or across university programs once the race season is over.
Automotive
Jaguar
Forumla Experience
We designed two race-day ready sea containers, with smart hydraulics and electrics allowing the sides to be removed on site to reveal a suite of attractions. Exhibits included the Jaguar I-TYPE Formula E race car and the Jaguar iPace concept, the marque’s first all electric sports car. Digital totems and screens showcased the display vehicles, while augmented reality allowed guests to explore the I-TYPE, effectively unpacking the vehicle to see how Jaguar Electrifies on the track. Quickfire interviews with the Panasonic Jaguar Racing team’s drivers added to the race fan hysteria. A dozen other small touches helped tell the story of Jaguar’s involvement in Formula E, its race-track heritage, and the brand’s translation of electric technologies to the production road car.