ONTIC WORLD.
The atmosphere around our world, how we are perceived as a brand externally, by our customers, defining our purpose and our unique cultural identity, with our people and our values at the heart of everything.
DEFINING OUR ROLE.
Enable creation of the why. purpose, mission, vision, values, EVP. Create the ontic feeling.
Articulate strategy and act as tactical comms partner.
Work indepently but as an internal function with open access.
Move at pace to a place where we are activational with the option to be self-powered
FROM THE INSIDE OUT.
This is constant movement transformation, not a snapshot of a single moment in time
ACCELERATED DISCOVERY.
DEFINE WHAT WE DO.
WHO WE ARE.
ONE ON ONE SLT INTERVIEWS.
Silo input from stakeholders to get variance and opinion, problems and ideas with specific focus defined.
ONE ON ONE & GROUP COLLEAGUE INTERVIEWS.
Input from sample from regions, and from roles.
INSIGHTS AND RESEARCH.
Conduct brand listening, competition research. And outside opinion to confirm assumptions, added to what we already know.
CREATION OF WORKING DOCUMENT.
From interviews.
BRANDING WORKSHOPS.
Bringing the working document to a table where agreement is reached.
THE OUTCOME.
A definition of the purpose, values and the EVP, a reflection of culture and intent.
COMMS AUDIT, CHANNEL AUDIT..
We’re in a good place anyway, but we’ll need to interrogate what we have.
THE PLAN.
The start of a set of recommendations to be agreed and a live plan which sets out a direction with stops along the way.
EVOLVING BRAND.
CRAFTING STORIES & ASSETS.
SLT ON BOARDING.
Value, purpose & culture sessions.
BRAND BOOK.
Evolution of a written and visual set of brand guidelines.
BRAND LIBRARY.
Creation of visual assets, photographs, infographics to support.
COMMS TEMPLATES.
Creation of Powerpoint, email, release etc.
CHANNEL CREATION.
Update of Web, Intranet, social and all channels.
ASSETS/POS/LITERATURE.
Update of designs and tone.
STORY CAPTURE.
Creation of colleagues and customer stories to create a bank of advocates and media.
CULTURE TEAM.
The set up of a cross division role and seniority-agnostic communicators/ contributors/publishers to continually drive & direct.
SINGLE MINDED PEOPLE.
BUILDING WITH THE RIGHT CHANNELS.
SALES TEAM ASSETS.
Pick and Mix sales assets digital and physical.
BAU COMMS.
Rework of regular comms to reflect change.
LAUNCH CAMPAIGN.
Multi territory, multi platform, multi media soft & staggered launch of comms & activity.
CULTURE WORKSHOPS.
Brand and culture immersion and on-boarding sessions and promotion of open-design of content and contribution.
LIFESTYLE CONTENT.
Exemplar culture content curated as example for future self design.
SELF PUBLISHING.
Promote shared local and international stories on internal channels.
COMMS MATRIX.
Individuals/regions feed into IC Matrix to define central and local calendar of responsibility.
CALENDAR OF ACTIVATION.
joined up digital events / town halls / events /virtual events / roadshows / installations / comms.
SOCIAL RAMP.
Confident self-published material from rich content starting to develop.
EVP SHARE.
Recruitment personality, adding point of difference to where and how we find the next generation.
WHITE PAPER RESEARCH.
Conducted to reflect ONTIC values and provide a platform for identity articulation.
THOUGHT LEADERSHIP.
Published opinion and statistics from business leads backed up with research.
STEM PRESENCE.
Public /schools / underprivilege outreach for ONTIC unique skills programme.
SPONSORSHIP PROGRAM.
Academy / association / mentorship etc to connect community and business.
CSR IDENTITY.
International consistency complements localized activity, eg Women in Engineering, Sustainable aerospace.
CULTURAL PR.
Promotion of ONTIC culture stories locally and globally.