Taylor Wimpey: Leaders sharing messages of pride

Film has the power to make people think, feel and most importantly take action.

It drives traffic, promotes trust and increases engagement far better than any other. In times where face to face communication is limited, video is a perfect way to re-assure employees and turn around times can be faster than you think, meaning you can quickly respond to changing times in a more meaningful way than emails or mass communications.

Think face time over face to face. Film allows a leadership team to connect with employees on a personal level without even leaving the office and interviews or live footage can be mixed with animation and graphics to create an informative and engaging piece of film that resonates with employees on a more personal level.

On a budget? User generated footage can be as effective – you can achieve a polished look on a shoestring by getting personal footage from your employees and simply getting a professional to edit it together and overlay messages.

Loqate GBG: Launching strategy through film