PROUD TO BE TAYLOR WIMPEY.

Regional advertising company, Big Kid Agency, commissioned Top Banana Film to produce a corporate film for Taylor Wimpey that would be shared both internally to employees and externally to their consumer audience.

Centred around their 'Proud' campaign, the film needed to set the scene for the initiative and explain why it was important to the business. Led by six leaders from across the business, the film aimed to explain how their roles help to define the business direction for Taylor Wimpey and more importantly, how that influence directly benefits their customers. Shot over 3 days at Taylor Wimpey’s HQ in High Wycombe and on location at various developments - here's what we came up with...

OUR CREATIVE TREATMENT.

The film needed to show the leaders and workers of Taylor Wimpey as the soul of the brand, using the film as an expression of the company’s overall personality. Because of this, Top banana worked hard to make each interviewee as relaxed and comfortable to convey this message. The end result was a very intimate delivery from each leader – that truly encapsulated the pride they had for their workplace and colleagues. The film was edited in-house with music score and grade added in the Top Banana edit suite. The final edit was a personal and emotional film; that depicted the passion each person has for the brand. Feedback from the film was fantastic...

“Awesome response to every aspect of the brief. Above and beyond attitude. Friendly, flexible and fun. We’ll be back!” Dan Mitchell, Creative Director Bigkid Creative