GBG, the global specialists in identity data intelligence, were in the process of launching a new brand, Loqate, and required a film to help tell the brand story and what this meant to their customers. The film would reveal the new branding in an exciting and engaging way and clearly position GBG as world-class and stand out against the competition.
The Top Banana film director had a clear vision from the start of the project. The message was presenter-led taking the audience on a journey through different places and locations with a script explaining what location intelligence is and why Loqate are number one in their field. The presenter was filmed in multiple locations as well as the Top Banana film studio. To illustrate the global presence of GBG and give scale to the message, stock footage was edited with the filmed footage. The message was really brought to life through animation which helped illustrate the volume of data available in different locations as it appears at the fingertips of the presenter.
To elevate the production values further, the final edit was sent to a music composer to create the sound design to fit the film. The final cut was completed with a grade to enhance the images and create a high-end cinematic quality film.
“We knew the video would play a big part of our marketing campaign, but we didn’t expect it to have the impact it did both internally and externally. Video is a great way of getting important business messages across and Top Banana really helped us come up with a creative solution that worked for our brand and audience.” Carly Barnes, Content Marketing Manager, GBG.