GBG CUSTOMER BRAND FILM.
GBG are an identity verification, location intelligence and fraud prevention company that offer solutions that help organizations validate and verify the identity and location of their customers. They're also the world's most trusted data specialist in location intelligence for businesses of all sizes and sectors. By combining market-leading technology with the most accurate location data available, they give businesses worldwide the precision and reliability to deliver exceptional customer experiences across 240 countries and territories.
The brief was to tell the complete GBG customer story, aligned to their new brand personality, style, messaging and tone. Although this is a ‘customer proposition’ film, it was also to be used to excite their global internal team on the new brand launch, while also being used as a core element of GBG's external brand launch.
Once we had produced the script and storyboards, Top Banana spent several days researching the main four shoot locations to ensure these were perfect for the story. Casting c/o Alan Sharman agency followed by a technical recce with DOP and director. The shoot took place over 2 days in Birmingham and Worcester, with now usual Covid safe protocols. Using our preferred choice of camera for this production, the RED Gemini with ultra primes. All post-production including sound mix and grade was completed at Top Banana facilities.
“Ian and Simon have got to know GBG and our brand over the past few years and now have a clear idea of what we are aiming to achieve and what good looks like for us. I also like to test the boundaries of what we can do, and they both always step up and hit the mark. Ian’s ability to manage the project, keep us on track and ensure high quality is great to see. Simon has a strong skill of taking an idea and really turning it into creative output, he adds a level of creativeness that we sometimes struggle with as we are so close to the project and brand.”
Chris, Head of Marketing - GBG