10 WAYS VIRGIN MEDIA BUSINESS KEEP THE VIRGIN SPIRIT ALIVE.
The big question is, how do Virgin Media Business, part of a global 30,000-employee business, keep their famous internal culture alive?
Employee engagement is one of their strategic pillars meaning everyone is responsible for engagement
They have an ‘always listening’ approach with frequent pulse surveys rather than annual surveys so they receive feedback throughout the year
Leadership, management and employee events are held at the beginning of the year to set out the vision and strategy and to get everyone on board
By placing senior leaders at each of their office locations through “site mapping” there is constant visibility of the senior leadership team
Introduced ‘back to the floor’ initiative for senior leadership team to get involved in the day to day activity of the departments within the business
They broke down barriers by making the senior leadership team hot desk and not create a barrier with their own offices
They get everyone involved in charity and fundraising days setting a charity challenge fundraising target at the beginning of each year including the MD and his team who just completed the three peaks challenge
Live events are used to create memorable experiences and engage employees with important business messages
Virgin Media has an employee consultative committee called Voice and VMB has its own divisional forum who act as a sounding board for internal messages
The internal comms team regularly carry out audience persona research to ensure everyone receives relevant and consistent communication