From Product launches to Leadership events to Workshops to Experiential meetings and Virtual events…
The Brief: Top Banana were asked to support Martini with the relaunch of their brand. Martini wanted to reinvigorate the brand by energising 700 guests including employees, trade partners and global media, around a newly refreshed Martini brand look by hosting an event at their bottling plant. The event had to have a ‘main plenary’ space and showcase three dynamic reveals: the redesigned packaging, the ‘hero serve’ Martini and tonic and the newly liveried Williams FI car with drivers Felipe Massa and Valtteri Bottas. Services: Creative Brainstorm/ Venue Recces/ Hotel Bookings/ Concept Planning/ Full Project Management/ Delegate Management And Communications/ Tech Designs/ Set And Stage Design/ Supplier Liaisons/ Content Design Including Ppts And Videos/ Full Onsite Delivery
BEST10 SENIOR LEADERS SUMMIT.
The Brief: Top Banana were engaged to work with Bacardi to launch the new 10 year global strategy that needed to be communicated throughout the business starting with senior leaders. The objective was to create a milestone Senior Leaders Summit bringing Bacardi’s global leaders together as one team and inspire them to deliver the best 10 years the business has ever seen. Bringing strategy to life. Services: Creative Brainstorm/ Venue Find/ Venue Management/ Concept Planning/ Full Project Management/ Delegate Management And Communications/ Tech Designs/ Set And Stage Design/ Content Design Including Ppts And Videos/ Evening Activation Planning And Execution/ Full Onsite Delivery
The Brief: The UK Off Trade team challenged Top Banana to rethink the way they host their buyer events with major retailers. We proposed putting their buyers in the shoes of their consumers, in the home. Luxury houses were rented, and catering teams drawn in. Each drinking occasion was hosted in a different location within the home, supported by serves and food pairings alongside POS material to bring the brands to life and more importantly, the strategy. Services: Creative Brainstorm/ Venue Find/ Venue Recces/ Concept Planning/ Video Editing/ PPT Design/ Full Event Management Pre-Event/ Onsite Management/ Post-Event Edit
BACARDI WAY OF GROWTH.
The Brief: Having ran Bacardi Way of Growth training events on the back of the F20 IAP events in 2018, it was decided that new sessions should take place for those not yet trained. Top Banana were asked to work closely with the Bacardi team and Brand Learning to run training events in both London and Dallas for 200 Primos, plus facilitators. The event was to last days with a mix of plenary and breakout sessions and a Consumer Safari taking place off-premise on one of the evenings. Services: Venue Find/ Venue Recces/ Concept Planning/ Video Edits/ PPT Design/ Delegate Management/ Full Management Pre-Event/ Onsite Management/ Post-Event Edit
TFWA EXHIBITION CANNES.
The Brief: Top Banana were tasked by the GTR team to create a VIP cocktail evening for both internal Bacardi VIP’s including Facundo Bacardi and external guests (both press and customers) to attend during the week of the Tax Free World Association show held in Cannes. The key challenge was to ensure there was a draw for people to attend, based on the volume of events happening during the week and to also ensure there was a return on investment following the event through building on key customer relationships. Services: Venue Find/ Venue Management/ Attendee Management/ Environment Design/ Entertainment/ Full Production/ Onsite Management